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The website staffordpool.com had the following on the homepage, "Our 27mil Inground Pool liners are made in New England using the exclusive Ultra-Seam process that makes floor seams stronger and virtually invisible." We analyzed that the website said " No more visible lines on the floor." It also stated " When your pool needs more than just basic service or repair, you need a pool construction expert to restore and renovate your pool. Our staff has extensive experience in the renovation of older pools. 579285 MA Home Improvement Lic." The header had pool liners as the highest ranking search term. This keyword was followed by wilkes liners, swimming pool liners, and liner replacements which isn't as urgent as pool liners. The other words they used was swimming pool renovations. CT is also included but could not be seen by search crawlers.